How E-commerce Businesses Can Leverage Cyber Monday

How E-commerce Businesses Can Leverage Cyber Monday and Black Friday| 4-minute read

Black Friday is well and truly cemented in the Christmas shopping calendar, signalling the start of the festive shopping season where many businesses offer huge discounts on a wide range of products.  And this highly anticipated shopping event attracts millions of consumers each and every year, with many people holding out on starting their Christmas shopping, just to bag a bargain on Black Friday.

The term “Black Friday” is thought to have originated in Philadelphia in the 1950s, when police officers would use the term to describe the crowds of people that would start their festive shopping, on the Friday after Thanksgiving.

However, since then, this iconic shopping fixture has become synonymous around the globe for its significant retail sales and discounts.

With this in mind, it goes without saying that Black Friday presents a unique and exciting opportunity for all E-commerce businesses to boost sales, inspire action and reach sales targets.

Within this article, we have outlined how E-commerce businesses can leverage Black Friday.

Early Preparation and Planning:

First and foremost, early preparation and planning is key to ensuring that you are able to make the most of Black Friday sales and of course, meet demand.

In the lead up to Black Friday, you should ensure that you have sufficient stock available, ensure that your website is responsive and equipped to handle increased levels of traffic and remember, you should ensure that your marketing strategy is up to scratch!

Deals and Offers:

The excitement surrounding Black Friday is huge and your consumers will be expecting the best deals, at the best prices. Prior to BF, you should think about the deals you want to offer. Progressive discounts based on purchase amounts are always a good call, as are early access codes that provide exclusive deals to loyal customers or email subscribers.

A personalised shopping experience 

All consumers love nothing more than a personalised shopping experience with customised recommendations, targeted marketing messages and customised discount and promotions. This is not only a great way to enhance the overall shopping experience of your customers, but it is also a fantastic way to generate more sales.

A Seamless Checkout Process:

Black Friday is considered as being the most lucrative and busiest shopping day of the year. With this in mind, it’s important that your website is equipped to meet demand and offer a seamless checkout process that provides a variety of payment options to cater to different preferences.

At the same time, you should also offer fast shipping if possible, so that your customers can receive their order within plenty of time.

Create a buzz

The louder you shout about your Black Friday promotions, the better. And thanks to significant advances in technology, there are now more opportunities than ever before to create a buzz around your Black Friday offers and promotions.

Utilising social media platforms such as Instagram, Facebook, and TikTok is a great way to create buzz and drive traffic, as well as Influencer Partnerships and Paid Advertising. Of course, you shouldn’t forget about traditional forms of advertising too!

Why choose Unicorn Accounting?

Ensure you keep on top of your finances and tax obligations by outsourcing to an accountant. This means that you don’t need to worry about your end of year accounts, payroll, or bookkeeping requirements.

At Unicorn Accounting, we are e-commerce accountants who help make your online business a growing success. We offer e-commerce accounting advice, financial management bookkeeping, cash flow statement, and tax filing services to support and scale your business.

Our team of accountants and Xero certified advisors have experience working with both small start-ups and family run online stores to large scale, international retail and e-commerce brands.

If you’ve got an online store, we have the best solution for you. Providing you with a financial arm to your business through our sector experience and skills with innovative technologies. To see how we can help you maximise the scalability of your e-commerce brand all year round, get in touch with Unicorn Accounting today or click here to get a free quote.

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