5 challenges for ecommerce brands

There’s always growth and development opportunities to embrace in the world of ecommerce however, there are also lots of challenges that businesses of all shapes and sizes need to overcome in order to meet their business goals and fulfil customer demand.


After all, the ecommerce landscape is more competitive than ever before, especially since the global pandemic, which seen the ecommerce landscape grow massively as people found a new way of shopping.


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We’ve taken a look at some of the challenges that many ecommerce businesses continue to face.


New consumption habits


The digital world is constantly evolving, which has inevitably had a huge impact on consumption habits.


With this in mind, ecommerce businesses are under an increased amount of pressure to meet customer demands and respond to changing consumption habits. And, as buyers are increasingly more demanding, it’s important that all brands adapt their consumer strategies when needed:


There are lots of ways that you can meet the needs of changing consumption habits including:


  • Introducing personalised queries, ads, and services
  • Updating your website
  • 24/7 online support
  • Offering a self-service option
  • Providing simple returns
  • Offering a variety of shipping options
  • Different payment methods, including gateways like PayPal, Apple Pay, Google Pay, WeChat, AliPay, etc


Personalised experience


The world of ecommerce is incredibly competitive. With this in mind, it’s more important than ever before that you strive towards offering a personalised customer experience that will not only help you to boost sales but also optimise your retention rates.


Personalised content involves creating personal interactions and experiences for customers online, including focusing on personalised previous purchases, looking closely at browsing behaviour, using geographic location to target your market, as well as other personal information.



Automation is widely considered as being one of most powerful tools for integration in ecommerce, actively promoting efficiency.

With this in mind, it’s important that all ecommerce businesses recognise its relevance, especially as automated technologies are set to become more popular than ever before. To meet customer demand and improve your customer service and user experience, you should look into voice-assisted and device-assisted searches.


Reliable and fast shipping

Consumers are becoming increasingly demanding, mainly because they have more choice than ever before.

This means that it is incredibly important to nail your shipping offering, especially as many customers will simply go elsewhere if they can get the same product at the same price point elsewhere more quickly. As well as offering fast and reliable shipping, you should also offer several shipping and pickup options for further ease and convenience.


Subscription services

There has been a stark reduction in  physical shops to visit as more consumers than ever before are relying on the convenience of ecommerce subscription services to receive products that they usually use periodically. With this in mind, it’s certainly worthwhile looking into how subscription services could help you to boost sales and optimise growth opportunities.


Speak to an eCommerce accountant

For any eCommerce business, it’s important to stay on top of your accounting. The best way to do this is by seeking the advice of an experienced, specialist eCommerce accountant who will have the expertise to help.


Get in touch with Unicorn Accounting today!





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Breakout E-commerce accountants and Xero specialists to supercharge your UK online business growth.