How eCommerce businesses should react to the cost of living crisis

At the moment, the world of eCommerce is changing incredibly quickly as consumer habits are continuing to change in response to a cost of living crisis that has continued to grip a nation.


And although eCommerce has become a key way to shop for nearly all consumers, there’s still concern that the cost of living crisis will present a number of new hurdles that businesses of shapes and sizes will need to overcome.


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This is mainly because British consumers have started to sharply cut back on spending over the past two months in light of an increase in household bills, food and fuel, which are  crippling household budgets.


If you’re worried about the cost of living crisis, you have landed in the right place. We’ve created a helpful guide outlining how you should react to the cost of living crisis.


Ensure communication is up to scratch


First and foremost, you should ensure that all your business communications are up to date so that you are always able to maintain a solid consumer brand relationship during the cost of living crisis.


For example, keeping your customers up to date with price drops, discounts and shipping estimates is a great way to not only keep transactions flowing but also keep your customers happy.


Provide cheaper alternatives


At the moment, all consumers are looking for the best products at the best possible prices and this means providing cheaper alternatives, without compromising on quality.


After all, the competitive nature of the world of eCommerce means that if consumers are not happy with a particular price point, they will simply look else ware for a cheaper deal. This is because, during any economic crisis, consumers are more sensitive to prices and tend to switch to cheaper products.

Initiate  promotional campaigns


With Christmas just around the corner, now is the perfect time to initiate promotional campaigns to boost sales and generate interest in your products.


And, simply sending your customers a discount code that they can use on your site is one of the simplest ways to take advantage of this tactic.



Make your marketing campaigns personal


Research thas indicated that consumers that are having to cut back are likely to become more selective about who they choose to do their business with.


With this in mind, you should look closely at your marketing strategies and

prioritise the total customer experience by personalising marketing materials and delivering the highest standard of customer service.


This will not only allow you to differentiate yourself from your competitors but it will also boost your retention rates and encourage repeat business.



Speak to an eCommerce accountant


For any eCommerce business, it’s important to stay on top of your accounting. The best way to do this is by seeking the advice of an experienced, specialist eCommerce accountant who will have the expertise to help.


Get in touch with Unicorn Accounting today!


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