3 Creative ways e-commerce businesses can use AI in 2024

3 Creative ways e-commerce businesses can use AI | 4-minute read

By now you’ve probably heard the buzz about AI. It’s taking every industry (literally every single one) by storm and transforming the way we (humans) work.

AI is revolutionising various industries in more ways than one. For example, the rise of AI has allowed many companies and organisations to automate tasks, enable data-driven decision making, and provide an improved personalised experience for clients and customers.

Ultimately, artificial intelligence is enhancing efficiency, improving decisions making, and creating new opportunities across industries, including in e-commerce and retail.

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If you’re familiar with AI, you may already know how to leverage chatbots, such as ChatGPT and Gemini by Google, to help you create copy for your listings and social media plans. But we’re ready to take things one step further.

This blog will mention three creative ways e-commerce businesses can use AI that you may not have heard about yet. If you want to stand out from the crowd with the help of artificial intelligence, keep reading!

Personalised subscription boxes

Using AI, e-commerce businesses can introduce AI-driven personalised subscription boxes that contain an unique assortment of products tailored to the customers previous purchase history, preferences, and interests.

This can be achieved by leveraging machine learning algorithm data and analysing customers past purchases, browsing history, and feedback to create a personalised subscription box they will love.

Whether your e-commerce business offers beauty products, snacks, books, or something else, AI can surprise customers with products tailored to their individual tastes.

Virtual shopping parties

Another way that e-commerce business owners can use AI is to host virtual shopping parties. A virtual shopping party is a great way to engage customers, showcase products, and drive sales. This idea involves hosting an online event where customers gather to browse and shop your product offering.

While this may sound complicated, it’s actually quite straightforward. After you promote your event on social media customers will come together online. From here you can deploy AI to offer personalisation and recommendations.

If you wanted to take things to the next level, you could even partner with a VR technology provider to create an immersive VR shopping experience that replicates the look and feel of a real store.

Interactive product demonstrations

Chances are you already have videos uploaded to your e-commerce store that demonstrate how to use products or even how to use products in unison. However, with AI you can elevate the online shopping experience for customers by providing AI-enhanced interactive demos.

For example, a cosmetic brand could use AR (augmented reality) technology and AI algorithms to virtually try products and see how different shades look on their skin. Additionally, a furniture retailer could allow customers to visualise how a piece of furniture would look in their home.

All you need to get started is access to AR software to create your immersive experience. If this not something you have to hand, or something you feel unable to create yourself, it may be worth researching companies you can partner with.

Taking care of your accounts

While developments in technology is exciting and provides new opportunities for your e-commerce brand, don’t forget to take care of the things that really matter.

Your accounting and finance obligations must not be pushed to the side. Want more time to explore AI and the ways it can streamline your business? Get in touch with the team at Unicorn Accounting. We can offer you an extra set of hands, so you know your accounts are always being taken care of.


Why choose Unicorn Accounting?

Ensure you keep on top of your finances and tax obligations by outsourcing to an accountant. This means that you don’t need to worry about your end of year accounts, payroll, or bookkeeping requirements.

At Unicorn Accounting, we are e-commerce accountants who help make your online business a growing success. We offer e-commerce accounting advice, financial management bookkeeping, cash flow statement, and tax filing services to support and scale your business.

Our team of accountants and Xero certified advisors have experience working with both small start-ups and family run online stores to large scale, international retail and e-commerce brands.

If you’ve got an online store, we have the best solution for you. Providing you with a financial arm to your business through our sector experience and skills with innovative technologies. To see how we can help you maximise the scalability of your e-commerce brand all year round, get in touch with Unicorn Accounting today or click here to get a free quote.

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