5 tips for increasing eCommerce sales this Christmas

5 tips for increasing eCommerce sales this Christmas | 3 minute read

Dare we say it…. Christmas is only a few months away and love it or hate, soon there will be no escaping the most wonderful time of the year.

And if you are an eCommerce business, it’s important that you put plans in place to take full advantage of the festive season and the sales opportunities that it brings.

Christmas is one of the busiest times of the year for shopping however, as the world of eCommerce is more competitive than ever before, it’s crucial that you up your marketing activity throughout this period.

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We’ve created a helpful guide outlining our top tips for increasing eCommerce sales this Christmas.

The power of Christmas

At Christmastime, consumers are on the lookout for great gifts, at great prices, available from great e-commerce stores. Research even shows that consumers start the search for the perfect present months before the big day! This means there is plenty of opportunity for your e-commerce store to boost sales by leveraging the power of Christmas.

The increase in demand and spending among consumers is a great opportunity for businesses to boost sales and attract new customers. In some cases, holiday sales can bring in a large chunk of annual revenue, so it’s important that e-commerce stores put themselves in the best position to drive sales and clear out seasonal inventory.

There are many ways to increase sales during the Christmas period and this blog will mention just a few to help you make a start and keep your business profits up.

Embrace emailing marketing

The power of email marketing should not be underestimated, especially when it comes to boosting eCommerce sales through strategic targeting that has been proven to work.

A great way to also increase conversion rates, email marketing has been consistently proven to deliver more successful click-through rates than social media platforms. And one of the best ways to truly embrace this marketing tactic is to offer website discounts, special incentives to read newsletters, and other similar tactics as part of your email marketing campaign.

Encourage the purchase of gift cards

Gift cards are still incredibly popular purchases, especially if your consumers are struggling to know what to buy their loved ones. After all, in the world of eCommerce, there’s so much choice.

With this in mind, over the festive period, you should consider offering gift cards so that your customers have the option to gift a digital gift card or e-voucher rather than a physical present. The recipient of your gift card will love browsing their favourite sites to choose the perfect gift.

You can also deliver digital gift cards instantly to the recipient via email or SMS, which makes them ideal for a last-minute gift.

Offer a money back guarantee

Offering a money back guarantee is a great way to build trust that the products you are selling are of the highest quality. After all, as eCommerce consumers are not able to

physically touch or try your product, they need further peace of mind that they are buying a good quality product.

Offer pre-Christmas discounts

Christmas is one of the most expensive times of the year. With this in mind, all consumers love a discount code, especially as the cost-of-living crisis is currently impacting us all.

This is not only a great way to boost eCommerce sales but it’s also a good way to boost retention rates too! A simple discount code that consumers can use on your website such as Christmas10 to redeem 10% off is the best way to use this tactic and encourage people to purchase from your site.

Additionally, consider running sporadic and time sensitive promotions to encourage and inspire customers to make a purchase.

Create gift bundles

Finally, Christmas gift bundles are another perfect for generating sales during the festive people, especially if you have a number of products that complement each other. Of course, you will need to make sure that your inventory management system supports product bundling.

By combining several products into one package for a discounted price, customers are likely to feel like they have found a bargain and the ultimate gift. In the cost of living crisis, customers may even choose to gift items individually to help them manage their budget.

Speak to an eCommerce accountant

For any eCommerce business, it’s important to stay on top of your eCommerce accounting. The best way to do this is by seeking the advice of an experienced, specialist eCommerce accountant who will have the expertise to help.

Why choose Unicorn Accounting?

Ensure you keep on top of your finances and tax obligations by outsourcing to an accountant. This means that you don’t need to worry about your end of year accounts, payroll, or bookkeeping requirements.

At Unicorn Accounting we are e-commerce accountants who help make your online business a growing success. We offer e-commerce accounting advice, financial management, bookkeeping, cash flow statement, and tax filing services to support and scale your business.

Our team of accountants and Xero-certified advisors have experience working with both small start-ups and family-run online stores to large-scale, international retail and e-commerce brands.

If you’ve got an online store, we have the best solution for you. Providing you with a financial arm to your business through our sector experience, and skills with innovative technologies.

To see how we can help you maximise the scalability of your e-commerce brand all year round, get in touch with Unicorn Accounting today. Or click here to get a free quote.