E-commerce Marketing Trends for 2023

E-commerce marketing trends for 2023

The world of e-commerce is constantly evolving, as more businesses than ever before are choosing to sell their products and services online.

With this in mind, it’s important that businesses stay one step ahead of the competition by ensuring that they remain in tune with the latest eCommerce marketing trends. And, in 2023, there are lots of trends that will not only allow you to boost awareness, inspire action and generate more sales but there are also a lot more tactics you can utilise to connect and engage with your target market, on a wider scale.

Ultimately, it’s all about delivering a stellar online experience which will keep your customers coming back to you, time and time again.

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We’ve created a guide outlining the top marketing trends for e-commerce in 2023.

Top e-commerce marketing trends for 2023

Augmented reality to visualise purchases

Next year, Augmented Reality is set to be bigger than ever before, with more brands recognising the many benefits that come hand-in-hand with this innovative technology. Adding this technology to your e-commerce marketing plan means that your customers will be able to see your products and services from their phones or laptop, in real-life environments. For example, many furniture companies use this technology so that their customers can see what their products will look like in their own living spaces. At the same time, clothing and jewellery brands are now using it to provide a virtual “try-on” service.

This trend also relates to live shopping trends seen on TikTok and Instagram, where brands display and discuss their products in real-time and consumers can purchase from the stream. TikTok Shop and Instagram Shopping are platform features that are sure to lead in 2023.

Growth in subscription models

Another trend that has caught our attention is the growth in subscription models! This is a great way for boosting sales and maximising retention rates. For example, businesses operating across a diverse range of sectors are using subscription models to encourage customers to return again and again! And this savvy move is certainly paying off for many businesses.

In 2023, even unique subscription models are set to soar. Due to the pandemic, subscriptions for men’s razors, men’s grooming, and beauty boxes shot up. For the best chance of success with this trend, tap into a niche market that benefits the consumer.

Multichannel customer support

Delivering a high standard of customer support should always be a top priority. When customers shop online they want their transaction to be secure and of course, they also want to be able to seek help and support when they need it.

With this in mind, in 2023, you should consider integrating a live chat or phone call facility within your site, so that your customers can always touch base and raise any concerns whilst they are shopping. This has also been proven to improve the customer experience too! And remember, a great customer experience is likely to result in word and mouth recommendations and positive reviews.

More personalised marketing

All customers want to feel valued and appreciated, right? This is especially the case when they are choosing to spend their hard-earned cash with your business. With this in mind, using personalised marketing tactics to make your customers feel special in 2023, should certainly not be underestimated.

From saying hello using the first name of your customer every time they log onto your site and offering them personalised discounts throughout the year to using smart website features and online tracking technologies, there are lots of ways that you can give every customer a highly customised experience, whilst further boosting sales opportunitie

Update your website


With so much competition online, it’s important that your website is fully responsive, up-to-date and able to meet customer demand. And, in 2023, it’s also important that it is optimised in order to increase conversions, drive traffic and optimise sales.

Focusing on optimising every part of your website, is sure to pay in the long run and should be seen as top priority. Don’t lose out on sales and to competitors due to tech glitches and slow response times.

Get in touch!

Here at Unicorn Accounting, our team of specialist e-commerce accountants is happy to chat about all of your eCommerce accounting needs. So, what are you waiting for? Let’s talk and maximise the growth of your e-commerce store.

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Breakout E-commerce accountants and Xero specialists to supercharge your UK online business growth.