Is your e-commerce store ready for Halloween?

Halloween is a fang-tastic time for e-commerce stores to not only boost sales by selling Halloween themed inventory, but to also raise brand awareness to reach new customers.

Over the years, Halloween has become much more than just dressing up in costumes and hanging paper decorations. As the seasonal celebration seemingly gets bigger every year, we see an increase of Halloween events, décor, and even spooky eats.

Halloween is no longer a one-night affair and modern Halloween is just as much for millennials as it is children. Seasonal shoppers are searching for pumpkins and costumes as well as home and garden decorations, indicating that consumers are returning to pre-pandemic celebrations.

It is expected that throughout the entire month of October, consumers will be celebrating with holiday-themed treats and movies to embrace the holiday at home in addition to carving pumpkins, attending parties, and going treat or treating.

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As Halloween shopping continues to boo-m each year, consumer shopping habits this year are bound to give e-commerce stores and their owners a thrill.

This blog will mention how your e-commerce can prepare and get ready for Halloween.

Create Halloween themed products

Creating Halloween themed products to add to your inventory can be a fun and profitable idea. Begin by conducting market research, what are this year’s Halloween trends and what types of products are in demand?

Then, brainstorm ideas for seasonal themed products that align with your niche and existing brand. Remember, products can be digital as well as physical!

Adding Halloween themed products to your inventory is a great way to attract seasonal customers and boost sales at this time of year.

Offer discounts

It is a great idea for e-commerce stores to considering offering discounts during the Halloween season. It can be a strategic move to not only boost sales, but also attract new customers and build brand awareness.

As discussed, Halloween is a popular holiday and consumers are actively searching for costumes, decorations, and themed items. Offering a discount can put your store ahead of the competition and encourage purchases from your store.

Leverage social media

Social media for e-commerce is one of the most powerful marketing tools, and what’s more? It’s totally free! To leverage social media effectively at Halloween to engage with your audience, boost brand awareness, and increase sales, you can create Halloween themed content, run contests and giveaways, and host interactive themed quizzes and polls.

And of course, it’s the perfect place to advertise new products to create a buzz around your brand. On Facebook, Instagram, and TikTok, you can also directly link products to your online store to make it super easy for consumers to shop directly from your profile.

Craft some seasonal content

Aside from social media, there are plenty of other areas you can tap into to get the most out of your content. Seasonal blog posts can be an excellent way to boost traffic to your website. Take advantage of popular Halloween-themed key words and include them in your blog content, with topics like last minute Halloween costume ideas, Halloween party inspo or top Halloween product round ups just a few popular options to consider.

You can also run themed email marketing campaigns that can drip-feed Halloween excitement into your customers’ inboxes, with sneak peaks at what’s coming to your store, promotional offers and ‘last chance’ emails as you get closer to the big day.

Consider running a competition across your social media and promote it through your blog or email content. You can also invest in some spooky PPC ads, with platforms like Google, Instagram and TikTok offering brilliant targeting options so you can get your festive products in front of the right people.

Update your store design

Choose to really embrace the Halloween season by updating your store design. Updating your store design to incorporate holiday themes, colours, and graphics is a powerful way of engaging consumers and makes your store stand out from the crowd.

By standing out from competitors by adopting a Halloween themed store front, your store provides a unique customer experience that can encourage repeat purchases and impulse buys.

Why choose Unicorn Accounting?

At Unicorn Accounting we are e-commerce accountants who help make your online business a growing success. We offer e-commerce accounting advice, financial management, bookkeeping, cash flow statement, and tax filing services to support and scale your business.

Our team of accountants and Xero-certified advisors have experience working with both small start-ups and family-run online stores to large-scale, international retail and e-commerce brands.

If you’ve got an online store, we have the best solution for you. Providing you with a financial arm to your business through our sector experience, and skills with innovative technologies. To see how we can help you maximise the scalability of your e-commerce brand all year round, get in touch with Unicorn Accounting today.

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