Jungle Scout vs Helium 10 for Amazon Product Research

There are many useful tools for Amazon sellers at e-commerce business owner’s disposal, but how can you narrow it down and ensure you are using the right tool for the job?

It can be tempting to use a variety of tools, software, and applications to track your business progress and access consumer insights and importation to leverage your business in a crowded online space.

However, most third-party software are not compatible together and does not complement each other. For this reason, we recommend homing in on your business requirements and needs and finding just one extension that provides you with the important information you need.

Today we will be comparing Jungle Scout and Helium 10 Amazon selling software. This comparison will help you choose between two great Amazon product research tools- Jungle Scout vs Helium 10. Both can be powerful when used correctly, so let’s look at each of their benefits.

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There is an arsenal of research weapons out there, but subscriptions can rack up fast. Avoid overspending and pinpoint what exactly you need to accomplish. By having a clear idea of your goal these apps will help you grow your Amazon business and outstrip your competitors.

Why use third-party software?

There are several advantages of using third party software and extensions such as Jungle Scout and Helium 10. Third party software for e-commerce is cost-effective, time efficient, and scalable, meaning the platform can scale alongside your business.

Additionally, using third party software streamlines operations and is easy to use. This means that when an e-commerce business owner invests in third party software, they can focus on core competencies of the business instead of worrying about managing and expanding a complicated e-commerce platform.

Jungle Scout vs Helium 10

In recent months there has been a quiet battle raging between these two extremely helpful research tools to meet business needs. Both Jungle Scout and Helium 10 can help small businesses flourish in a crowded marketplace.

As a small e-commerce business owner, you likely have limited funds and less scope to absorb failed ventures than larger companies. These apps can help bring powerful data into your hands to help mitigate these factors. They will show you what to sell and how to sell it, giving you the crucial information you couldn’t otherwise effectively obtain.

Both software has been designed to help you find profitable product ideas and effectively promote your products on Amazon. But although they are largely the same, there are some important differences between the two that could determine which one is best for you.

Due to the competition between them, both companies are adding features on a regular basis. Both can be used as an app or a Chrome extension, with different packages for each. There are countless competitors out there, but these are the big two.

What is Jungle Scout?

Jungle Scout utilises its databases on global markets to help you choose the best products to sell. It will also help you to find keywords, although this is tailored to a US market.

Statista estimates that US$3.4 trillion will be spent on e-commerce this year, with US$547 billion of that being within the US market. By accessing data on a worldwide scale, you can see what products are viable for the UK market based on trends in the US. It gives you a clear picture of what to start sourcing, and what to move on from.

Jungle Scout software was built by sellers for sellers so it includes all the tools an e-commerce business needs to start and grow. Through Jungle Scout, sellers can access insights, user buying preferences and behaviour, and global import information.

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App or Chrome Extension

Jungle Scout’s app is needed to access the databases mentioned above, while the Chrome Extension is focused on keywords and listing optimisation and is, therefore, not as relevant to UK business owners.

When you sign up for a Jungle Scout subscription you get access to the extension available for Chrome and Firefox as well as the all-important seller features.

Using the Chrome extension, you can conduct product research while scrolling the Amazon site. With this tool you can get sales estimates in real-time, view purchasing history, and determine the demand for any listed product.


For the app, pricing begins at US$29 a month. In this package you gain access to the full browser extension and core research tools.

From $49 a month, you get all basic features plus the ability to add more users and access more in-depth historical product and keyword data.

To get more data and more access by more users, the professional package is priced at $84 per month. This is ideal for experienced sellers who require more.

Although Jungle Scout do not offer a free trial period, there is a seven day money-back guarantee if you decide it’s not for you.


Jungle Scout for Product Research
Kevin Bhagat

What is Helium 10?

Helium 10 excels at keyword optimisation in the UK. Combining multiple tools, it can help you to isolate the best keywords for your products.

Once you have inserted them you can then track their progress, receiving insight on changes that need to be made. Helium 10 is currently the best Amazon keyword processor, generating thousands of keywords and organising them into categories so you can clearly see the top choices in your niche, and beyond.

This suite of e-commerce tools helps businesses to manage and sell products, find keywords, identify trends, optimise Amazon listings, and streamline campaigns. These tools can help e-commerce stores to develop an effective sales strategy and monitor product and competitor performance.

App or Chrome Extension

Both options give useful functionality, but the app is where Helium 10 does most of its keyword functions. The Chrome extension adds a profitability calculator, inventory management and various other options.

Although the app and the extension are part of the same software, they have different features.

On the app, users have access to product research, keyword research, listing optimisation, and operational, analytical, and marketing tools.

Via the extension users get access to a profitability calculator, insights, demand analyses, sales estimates, and inventory level tools.

Helium 10 also offers many free tools for Amazon sellers to utilise.


Helium 10 structures its pricing in a very attractive way. You can sign up for a free plan that gives you access to almost all its features, albeit in a limited fashion.

With some clever planning, you can work your way around 2-a-day limits, and if your e-commerce business is currently small it’s likely some of the other caps won’t apply. Some features that are limited for 30 days but once they expire you can go onto the a la carte plan that allows you to only pay for the features you need. Turn these on and off as needed to ensure you get bang for your buck.

If you do find yourself in need of a variety of features, the Starter package begins at $29 per month, the Platinum plan starts at US$79 a month, and the Diamond plan will set you back $229 per month.

Jungle Scout vs Helium 10 – The Results

Both products have superb functions that help to mitigate the scale disadvantages of the small business owner.

Jungle Scout will help you pinpoint the right products within your niche, while Helium 10 is best used to attract a customer base for said product lines.

Jungle Scout gives you a US focus, while Helium 10 provides UK-based data.

Depending on your e-commerce business needs, requirements, location, and status, you can decide which software will benefit you the most.

What Next?

We hope you now have a clearer view of Jungle Scout vs Helium 10 but remember that these tools are just the tip of the iceberg.

There are plenty of other tools at your disposal, and knowledge you can use. As e-commerce specialists, we can guide you as your business grows. If you are ready to scale your businessspeak to one of our team today.

Why choose Unicorn Accounting?

Ensure you keep on top of your finances and tax obligations by outsourcing to an accountant. This means that you don’t need to worry about your end of year accounts, payroll, or bookkeeping requirements.

At Unicorn Accounting we are e-commerce accountants who help make your online business a growing success. We offer e-commerce accounting advice, financial management, bookkeeping, cash flow statement, and tax filing services to support and scale your business.

Our team of accountants and Xero-certified advisors have experience working with both small start-ups and family-run online stores to large-scale, international retail and e-commerce brands.

If you’ve got an online store, we have the best solution for you. Providing you with a financial arm to your business through our sector experience, and skills with innovative technologies. To see how we can help you maximise the scalability of your e-commerce brand all year roundget in touch with Unicorn Accounting today. Or click here to get a free quote.

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