The 5 E-Commerce Tools Every Small Business Needs

In recent years, there has been a stark rise in small business owners and entrepreneurs
successfully launching and growing their online businesses, with many people establishing a business model that allows them to run their business full time.

However, starting any business can be incredibly daunting and it’s important that you not only prepare a sound business plan but also invest in the tools you need to grow your business and establish yourself as quickly as possible.

We’ve rounded up some of the best E-commerce tools that every small business needs to successfully launch an E-commerce site and establish a strong client-base.

Choose an E-commerce platform

First and foremost, you will need to spend some time choosing an E-commerce platform that will accommodate your business needs. For example, there’s a whole host of platforms to choose from including Shopify, Etsy, WooCommerce and Magneto that are designed to optimise your E-commerce storefront.

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The vast majority of these platforms also come preloaded with a catalogue of tools and services to help you manage your business. The best way to choose which platform is right for you is to check out the fees, features and offering of each platform.

Digital payment processing systems

Investing in a digital payment processing system is one of the best ways to generate more business and boost sales. This is because this type of processing system allows people to purchase to your products or services online which instantly opens you up to wider audiences.

Email marketing platforms

The nature of the digital world allows you to connect and engage with your customers 24 hours a day, 7 days a week. And with more people permanently attached to their smartphones, laptops and other devices than ever before, investing in email marketing is one of the best ways to connect with your target market.

And to do this Mail Chimp is an invaluable tool. Allowing you to grow your email list and execute coordinated marketing campaigns, Mail Chimp is also a fantastic tool to automate many of your marketing tasks, saving you both time and money.

Advanced analytics and tracking

As soon as your E-commerce site is up and running it’s important that you use advanced analytics and tracking to manage customer engagement, purchasing trends, sales performance and even traffic to your website. Providing you with invaluable data insights, this is one of the best ways to optimise growth opportunities and monitor the success of your business.

Social media management solutions

Social media is now a huge part of our everyday lives and in order to remain one step ahead of your competition and maximise sales, it’s important that you invest in and maintain an impactful social media presence.

There’s lots of social media management solutions that can help you to stay on top of your social media and access and post all your content in one easy-to-use platform. These platforms are also great for helping you to organise your content and automate posts based on your editorial needs.

Speak to an eCommerce accountant

For any eCommerce business, it’s important to stay on top of your accounting. The best way to do this is by seeking the advice of an experienced, specialist eCommerce accountant who will have the expertise to help.

Get in touch with Unicorn Accounting today!

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