Pop-up shops and the benefits for e-commerce retailers

Read this blog to find out the benefits of pop-up shops for e-commerce retailers.

The benefits of an e-commerce business model are undeniable. With no rent, premises, or utilities to pay, it is no wonder that the e-commerce market is thriving.

E-commerce stores are convenient, not only for the retailer but also for the consumer. In today’s digital age, you can find and buy practically everything online. However, while online shopping continues to skyrocket in popularity, there is one thing it lacks.

Due to the online nature of e-commerce, online storefronts lack in-person contact with their customers. And although there are many other ways to engage and interact with customers online, such as via social mediaand digital marketing techniques, it can often feel like an important part of the shopping experience is missing.

Studies show that 82 per cent of consumers want to view and feel products in-store before purchasing online. Today, savvy shoppers navigating a cost-of-living crisis want to experience a product in person before committing to a purchase. In these instances, having a physical store can sound like a great option, but for many e-commerce traders, it is a costly and unlikely reality.

However, thanks to pop-up shops, e-commerce sellers can still provide current and potential customers with the opportunity to physically see products and interact with the face behind the brand for a lot less.

To find out more about pop-up shops and the benefits of pop-up shops for e-commerce retailers, keep reading.

What is a pop-up shop?

A pop-up shop is a store that opens for a short period of time in a physical location. This innovative retail strategy allows e-commerce brands to sell products directly to customers, physically interact with customers, and give customers to opportunity to physically view and feel product.

Pop-up shops are popular in fashion, home décor, technology, toy, and art industries but can be utilised for any product by any brand that would benefit from in-person interaction.

What are the benefits of a pop-up shop for e-commerce retailers?

Besides the ability to sell more products, hosting a pop-up shop provides e-commerce stores and retailers with many additional benefits.

Cost-efficient

Pop-up shops are temporary which means they require low commitment. With no bounding lease or contract, pop-up shops are cost-efficient for e-commerce business owners to utilise.

Increase visibility

In a crowded online marketplace, e-commerce brands and businesses are left fighting for customer attention and visibility. Pop-up shops are typically placed in high-traffic areas to instantly improve brand awareness and quickly attract new customers.

Connect with customers

In-person you can build better and stronger relationships with customers. Even with the most impressive customer service, online brands will never be able to replicate the all-important human interaction.

Pop-up shops are a great way for e-commerce retailers to showcase and demonstrate products to customers and allow customers to put a face to a name.

Try before you buy

Pop-up shops provide customers with the chance to try products before they buy. Almost 70 per cent of online shoppers abandon their cart at checkout so pop-up shops are a great way to influence customers to complete a purchase by answering questions, providing insight, and adding value to the shopping experience.

Overall, a pop-up shop is a powerful tool to increase brand visibility, convert leads, build meaningful relationships, and identify new consumer markets.

But while e-commerce retailers focus on scaling the business, it is important not to neglect other business operations such as bookkeeping and accounting.

E-commerce retailers can ensure they don’t miss a deadline and get expert advice and support on how to grow their online brand by speaking with a specialist e-commerce accountant.

With a range of accounting and bookkeeping services available, e-commerce accountants will handle the back-office demands, so e-commerce business owners can concentrate on building a brand.

If you are an e-commerce retailer, get in touch with Unicorn Accounting today to see how we can help you.

Related articles

https://unicornaccounting.co.uk/blog/5-tips-to-scale-your-ecommerce-business-in-2023/

https://unicornaccounting.co.uk/blog/is-live-shopping-the-future-of-e-commerce/

https://unicornaccounting.co.uk/blog/how-to-boost-e-commerce-sales/